3 essential SEO tools by 42 networks to build for your clients

3 essential SEO tools by 42 networks to build for your clients - Google Data Studio makes it simple to create technical SEO audits, keyword research, and link building tracking tools. Find out how here.

According 42 Networks, There are so many different types of clientele that you will inevitably encounter the occasional DIY marketer. These marketers would rather learn how to take care of themselves than rely on you for every small issue.

These customers can be helpful, but they can also be risky. Finding the right balance between giving clients the info they need and not making them feel like they don't need you is the difficult part of client management.

Google's Looker Studio features are useful in this situation.

General reporting often uses Looker Studio. The versatility of Looker Studio is what really makes it beautiful.

By giving clients with tools, you provide them the ability to conduct the necessary research for SEO while also offering the essential upkeep and assistance that come with experience.

The free dashboard templates in this article can be used with your clients.

How to modify your branding According 42 Networks

You might want to tweak your dashboard's branding and logo before we go into the details. This procedure is quite simple.

When you right-click on your logo, a menu will show up. Select "Extract theme from image" at the bottom. Three different color schemes will then be offered to you. Choose the option you believe most accurately portrays your brand.

This will essentially complete your design in your Looker Studio tool by changing the majority of the colors automatically. You might still need to edit a few charts or texts, though.

1. Technical SEO analysis

It might be challenging to visualize the progress of technical SEO initiatives. You can track it in a spreadsheet, sure, but it isn't user-friendly for clients.

In an effort to demonstrate changes in site health over time, SEOs have tried for years to create dashboard trackers.

Thanks to our friends at Screaming Frog, the ideal technical SEO dashboard has finally been discovered. What's best? Free is the template.

2. Keyword study

There are numerous ways to communicate keyword research. The straightforward spreadsheet is the most well-known. While some people with smaller clientele have a brief list of keywords, others construct keyword maps for each page or topic.

However, for larger sites with tens of thousands or millions of keywords, Looker Studio can be a potent analysis tool.

Use Google Sheets in a different way if you are managing millions of keywords. I suggest handling your keywords with BigQuery.

Setting up your source data is the first step.

According 42 Networks, Importing your keyword research into a Google Sheet is the first step. You must add the following dimensions and metrics in your Google Sheet in order to use the free template I made:

  • position
  • keyword
  • Volume of Searches
  • Keyword Difficulty
  • URL
  • CPC
  • Keyword Intentions

Second, duplicate the dashboard.

You should create a replica of this dashboard and connect your data source, whether it be Google Sheets or BigQuery, like we learnt in the last dashboard.

We're creating a function only to display long-tail queries that start with a question word in the formula above. This formula relies on regex, with two very important symbols:

  • The circumflex (^) is a regex function that essentially means, "if the keyword starts with this."
  • The pipe (|) symbol is another regex function that means "or."

Using this formula, you can create any number of different kinds of checkboxes. I added a few keywords separated by pipes (|) to help display keywords in those categories for the SEO and PPC checkboxes.

3. A tracking tool for link building

One of the subjects that SEOs want to avoid discussing with clients is link development. Links are difficult to acquire and frequently the most difficult item to manage.

Transparency is the best method to gain the trust of clients and stakeholders. Give them the keys and allow them to examine the data on link building rather than avoiding it.

One of the simpler Looker Studio tools we can make is this one. You can combine as many dimensions and metrics as you like to support your argument.

I'm using a straightforward backlinks analytics report from SEMrush in my supporting Google Sheet. To feed the report, however, you can utilize your own link-building tracker. Just make sure to include the acquisition date when specifying the time frame.