Captain Crunch Mascot and his creator

One of the grossest things about cold cereal is when it gets too soggy and turns mushy. Captain Horatio P. Crunch was born in response to a kids survey that said they hated soggy cereal.

Jay Ward drew the captain and, according to his daughter, based the cartoon on himself.

The honorable captain was charged with guarding the Crunch from the evil barefoot pirate Jean Le-Foote.

The Captain has protected his cereal from the menace of sogginess so well that there was a movement to promote him to the rank of Admiral.