The Marketing Campaign

Companies exist to sell products or services. There are many ways to accomplish this task, but some ways are more effective than others. The following are two scenarios of businesses and their approaches to sell their product in their quest to become successful.

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What does success mean to you? What do you think success means to a business? How are these similar and how are they different?

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What are different things that companies can do to sell their products? Hint: Check your textbook and find the chapter on Sales Strategy.

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Look at the image on this page? What do you think they mean when they say "build a better mousetrap"? why is this important to a business?

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