SCENARIO 1

The Blair Witch Project

If you were pretty aware of the happenings in the movie world I’m sure you would have heard of Blair Witch which was released in 1999 ( but still its part of this decade) and the buzz it caused all over the world just days before its release. Blair witch wasn’t a big budget movie such as Avatar as it had just 300,000 and neither did it involve anyone like Johnny Depp in it. So they didn’t have money for marketing , they didn’t any good actors either, but still how did the movie gross over 250 million.

The secret has already been revealed, but still not many people know about it even today. For any horror movie success depends on how realistic the movie actually is, and thats what the producers did to get attention towards their movies. The first thing they did was make up a fake story calling it the history behind their move which is that 3 young film-makers died while making this movie and 3 years later they got the details of the movie and went forward to recreate it, after making up this story and practicing it in their own words they targeted many shows related to movies as well as supernatural entities and over night their movie became the word of the season and went ahead to have the largest budget is to earnings ratio in the history of hollywood. (click here to see the video)

So if you can see this example you’ll know that at times an existing audience isn’t very necessary, all you need is something which is of great quality and a bit of creativity.