• Active white space- blank areas on webpage that are placed on purpose
  • Alignment- The content of a page had the same alignment; has to be consistent
  • Consistency- To have uniformity from page to page
  • Grid- conceptual design tool that divides a page into rows and columns in order to help the webmaster structure the layout of the page
  • Passive white space- blank areas on a webpage that are a result of incomplete or mismatched shapes
  • Proximity- refers to how close one element is to another
  • Repetition-similar to constancy, is the process of repeating throughout a website