- Active white space- blank areas on webpage that are placed on purpose
- Alignment- The content of a page had the same alignment; has to be consistent
- Consistency- To have uniformity from page to page
- Grid- conceptual design tool that divides a page into rows and columns in order to help the webmaster structure the layout of the page
- Passive white space- blank areas on a webpage that are a result of incomplete or mismatched shapes
- Proximity- refers to how close one element is to another
- Repetition-similar to constancy, is the process of repeating throughout a website