1. Active White Space - Blank area on a Web page that is placed on purpose.
2. Alignment - The contents of a page share the same alignment.
3. Consistency - To have uniformity from page to page.
4. Grid - A conceptua design tool that divides a page into rows and columns in order to help the Webmaster structure the layout of a page.
5. Passive white space - Blank areas on a Web page that are a result of incomplete or mismatched shapes.
6. Proximity - Refers to how close one elemnt is to another.
7. Repetition - The process of repeating elements throughout a Web site.