social efficiency movement
A major movement in the United States, Britain and other industrial nations in the early 20th century that sought to identify and eliminate waste in all areas of the economy and society, and to develop and implement best practices
Source: http://en.wikipedia.org/wiki/Efficiency_Movement
In context: Scientific management as first applied to schools and other social organizations during the social efficiency movement.
This is a 1908 US editorial cartoon on Theodore Roosevelt and conservation. During the Social Efficiency movement, President Roosevelt advocated for the need to eliminate wasteful uses of limited natural resources.http://en.wikipedia.org/wiki/File:TR-Enviro.JPG