Glossary

A model of organizational coordination, where, in a generally understood environment of moral rules, norms, conventions, and mores, "very large numbers of people watch each other, then modify their own behavior just enough to accommodate the differing purposes of others, but not so much that the mutual adjusters lose sight of where they themselves want to go" (Cleveland, 2000).

Source: http://papedia.wikispaces.com/mutual+adjustment+theory+%28Lindblom%29

In context: A process of continually inventing and reinventing novel