Secular


An adjective used to describe a long-term time frame, usually at least 10 years.  It is important for investors to identify secular trends in markets, not just  short-term trends, if they want to succeed. Examples of secular trends include  an aging population (which will tend to have different spending and savings  habits than a younger population), the expansion of a particular technology  (such as the Internet) and heavy reliance on certain commodities (like oil).
Read more: http://www.investopedia.com/terms/s/secular.asp#ixzz2By0Gno5P



http://www.google.com/imgres?q=secular+stock+example&hl=en&safe=off&tbo=d&rlz=1R2NDKB_enUS509&biw=1366&bih=556&tbm=isch&tbnid=zQ7sYR-xeT5G4M:&imgrefurl=http://www.safehaven.com/article/2625/charting-the-course-of-the-secular-bear-market&docid=CtnyjFrmU67wHM&imgurl=http://static.safehaven.com/authors/alexander/2625_c.gif&w=539&h=298&ei=SiagUKioJOK40gGO04DoDA&zoom=1&iact=hc&vpx=2&vpy=275&dur=958&hovh=167&hovw=302&tx=185&ty=87&sig=106216640391780754948&page=1&tbnh=145&tbnw=262&start=0&ndsp=21&ved=1t:429,r:15,s:0,i:116