Types of Appeals


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  • Logos: Appeal to Logic

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  • Pathos: Appeal to Emotion

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  • Ethos: Appeal to Ethics

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  • VIDEO REVIEW!

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  • Analyzing Persuasive Devices

    7

  • USING PERSUASIVE APPEALS IN CONTEXT

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  • Student Resources

    9

  • Works Cited

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Logos: Appeal to Logic

  • Persuades through the power of reasoning.
  • Appeals to the intellect of an individual.
  • Literal and historical analogies
  • Definitions
  • Factual data and statistics
  • Quotations
  • Citations from experts and authorities
  • Informed opinions
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  • Plays on the emotions of the audience
  • Arouse passions within the audience to move them to act
  • Images are often effective

 

Pathos: Appeal to Emotion 

 

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  • Proves the credibility and trustworthiness of the speaker
  • The author’s character gives value to the ideas in the argument, providing support since the audience trusts the speaker.
  • Speakers establish credibility by demonstrating: intelligence, virtue, and goodwill.

 

Ethos: Appeal to Ethics

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Now let’s review! Remember, if you have not used the “Bot” coach throughout the book so far, go back and add his comments to your Cornell Notes. Click the link and watch the video – after you have finished the video, write a summary (in the summary section of your Cornell Notes) of the video you watched.

http://www.youtube.com/watch?v=x4tTugqBkJU

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Before you demonstrate your knowledge on logical appeals, take some time to practice by analyzing the persuasive devices in each example.

On the back of your Cornell notes, create the following chart (below) and fill in the right hand column finishing the sentence stem: This might convince some people to act...(insert reason and logical appeal i.e. logos, pathos, ethos).

The whole class will dicuss answers at the end of the class period.

Analyzing Persuasive Devices

Example

What makes it convincing…

“Meet Zoe. She’s six and she has leukemia. She’s not sure she’ll get to celebrate her seventh birthday. You can help her realize her dream of going to Disneyland if …”

 

This might convince some people to act because…

 

“For Zoe, walking up a set of stairs is like climbing a mountain …”

 

 

This might convince some people to act because…

 

“In Canada, 1,500 kids contract cancer every year. Your donations ensure that …”

“Research conducted by …tells us that …”

This might convince some people to act because…

 

“If we don’t do something now, our children and grandchildren will not have clean water to drink.”

 

This might convince some people to act because…      

 

Using the same slogan on all advertising materials. For example, President Obama’s use of the phrase “Yes, we can!” during the 2009 U.S. federal election campaign.

 

This might convince some people to act because…

 

Starting with a rhetorical question (“Who wouldn’t want a loyal friend?”) or ending a long explanation with a short, imperative phrase like “Just do it.”

 

This might convince some people to act because…

 
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USING PERSUASIVE APPEALS IN CONTEXT

You have read the short story "Harrison Bergeron" in class. 

After learning about LOGOS, PATHOS, AND ETHOS, from this book, you are now expected to use this knowledge to create a persuasive commercial that will effectively sell a product to the citizens of “Harrison Bergeron”!

Listed below are the guidelines for the persuasive commercial project:

Your group members (no more than 3) must use all of the following persuasive devices in your commercial:

  • Appeal to emotions (pathos)
  • Appeal to logic (logos)
  • Appeal to ethics (ethos)

 

You group must then:

  • Choose a specific product to sell
  • Understand your target audience (the citizens of “Harrison Bergeron”)
  • Write a script

Here are some other things to think about/incorporate into your presentation:

  • Your commercial must be one minute in length
  • Use the website www.xtranormal.com to create your commercial.

 

 


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Student Resources - Additional Practice Assignment

It is important to review the concepts you have learned, practiced, and demonstrated before the final assessment. Please review the below resources and write a brief reflection summary (2-3 sentences each site) summarizing what you learned from each source. Staple these summaries to your Cornell Notes - you will turn these in the day of the exam. Please copy and paste the web addresses below into your browser.

 

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Content made by Brittany Bingold, Campo Verde High School

Images Provided by (in order):

http://eserver.org/courses/f04/313/lessons/week2.html

http://www.dailypicksandflicks.com 

http://www.funnycommercialsworld.com

http://www.mergersandinquisitions.com

http://www.memestache.com

 

 

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