Understanding Persuasive Appeals

Logos: Appeal to Logic

Persuades through the power of reasoning.
Appeals to the intellect of an individual.
Literal and historical analogies
Definitions
Factual data and statistics
Quotations
Citations from experts and authorities
Informed opinions

Created with CAST's UDL Book Builder
CAST would like to thank Texthelp Inc. for use of the SpeechStream toolbar

When you are trying to persuade someone of your argument, using logos (logical appeals) helps appeal to their intellectual side. Facts, statistics, and history are all deemed as truth and your audience is much more likely to accept your position if you back your claims up with logical reasoning! Make sure under "LOGOS" you write "intellect" in your notes.

Listen

Select this then click anywhere in the book to start reading text Speak the current selection Stops speech playback Double-click a word in the book and click this icon to translate the word into Spanish