Understanding Persuasive Appeals

Plays on the emotions of the audience
Arouse passions within the audience to move them to act
Images are often effective

Pathos: Appeal to Emotion

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Think about this "Save the Children" ad. How does this appeal to emotion? Just as logos is appealing to your logical/intellectual side - pathos is appeal to your emotion/"heart-strings" side. How do you FEEL when you see this ad? What does the ad want you to DO? Write the answer to these questions in your Cornell Notes under "Pathos."

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