Understanding Persuasive Appeals

Proves the credibility and trustworthiness of the speaker
The author’s character gives value to the ideas in the argument, providing support since the audience trusts the speaker.
Speakers establish credibility by demonstrating: intelligence, virtue, and goodwill.

Ethos: Appeal to Ethics

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An example of ethos would be a doctor. A doctor is telling you to use a particular treatment. You may not know all of the details, but their position of experience and their degree grants them credibility and your trust. So in your notes under "ETHOS" write "credibility" or "trustworthyness". If someone doesn't trust you are see you as credible on a subject then they probably won't be persuaded.

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